Ground Floor Initative
GROUND FLOOR aims to diversify the talent and professionals working behind the scenes in the Media, TV and Film industries in the UK.
We want to highlight and support emerging and established off-screen BAME talent, who help create 'media magic', with a focus on the professionals behind the talent, by uplifting and celebrating a range of Black, Asian and other underrepresented ethnicities who deal with the other side of entertainment that do the deals, cut the cheques and brings together all the elements that help make our box office hits, indie favourites, catchy commercials, music videos and primetime shows - such as entertainment lawyers/attorneys, agents, publicists, commissioners, casting directors and more!
Founded by Tolu Rachael Akisanya, after years working as an entertainment Publicist, and noticing the lack of diversity in the industry. Spearheading the launch of Directors UK's 2015 diversity research report (Adjusting The Colour Balance: Black, Asian and Minority Ethnic Directors in UK Television Production) highlighted the disparity in the UK, and revealed the same issue across other areas in the film and TV industry, including writers, producers, commissioners, and more - despite having as much experience and qualifications as their white counterparts.
Our mission is to increase the visibility of BAMEs working in professional roles in the entertainment industry and help create a more inclusive and representative industry, for all. The objective of Ground Floor is to help create better access for BAME professionals, more opportunities for learning and career development, networking opportunities to amplify BAME professionals working in these fields, and highlight it as viable professions to younger generations.
We will also be working and collaborating with industry organisations and individuals to encourage and champion diversity and inclusion in the workforce, through consultations, workshops, mentoring, training and networking events, as well as a series of creative action, lobbying and campaigns.
We want to work with organisations, and support campaigns who are actively working to improve diversity and inclusion in the TV and Film industries, through job placements, Internships and Apprenticeships, networking events, mentoring, education and training opportunities, and lobbying & campaigns for change.
Get in touch if have any opportunities or you'd like to hear more.
We will also share new jobs roles, internships and apprenticeships, career development & training schemes, funding opportunities, networking and mentoring programmes, events and more on our social media pages. Follow us on our social media platforms. Sign up to our newsletter.
Our growing database of BAME professionals and talent working behind the scenes in the TV and Film industry in the UK, was built to produce a comprehensive list of working talent in the industry.
Creatives and professionals searching for peers to grow their network, and organisations or production teams looking for BAME talent, can search the public list in our directory.
Creatives and professionals can fill in the form to be part of the database and be found by the industry, and connect with peers.
A selection of useful resources for industry & creative professionals, including guides, research reports, events, funding, profiles and more, to help in a range of areas in your career.
of senior positions have BAME representation
of jobs in the creative economy are filled by BAME workers
the number of jobs in the UK creative industries has - expanding faster than the rest of the economy in 2017.
percentage of BAME directors working in UK TV in 2015
Representation is key and we want to highlight and support emerging and established off-screen professionals, who help bring 'media magic' together, with #GroundFloorELEVATE!
We'll be uplifting and celebrating a range of Black, Asian and other underrepresented ethnicities working behind the scenes in the TV and Film industry in the UK, who deal with the other side of entertainment that brings together our box office hits, indie favourites, catchy commercials, music videos and primetime shows.
If you're an entertainment lawyer/attorney, agent, publicist or work in marketing and more, then we want to celebrate you! Get in touch for a FREE feature.
Get in touch.
Let us know if you have any enquires or would like some more information about what we do.
Or catch us on social media.